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Firing Up the Front Line
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Type: Article
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| For many organizations, achieving competitive advantage means eliciting superior performance from employees on the front line. That's no easy task. Frontline workers are paid low wages, have scant hope of advancement, and often care little about the company's performance. A team of researchers at McKinsey & Company and the Conference Board recently looked at the U.S. Marine Corps' approach — based on "mission, value and pride" — to engage the emotional energy of rank-and-file workers. As they report in the Harvard Business Review, it's an approach that is both practical and relevant for the business world. |
Posted by:Rajeev |
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