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The Balanced Scorecard in Practice
by Robert Kaplan and Dr. David Norton
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Type: Article
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| Hundreds of organizations worldwide have implemented the Balanced Scorecard, created by HBS Professor Robert Kaplan and Dr. David Norton, to boost performance and achieve results. Now, Kaplan and Norton have introduced the "Balanced Scorecard Report," a bimonthly newsletter offering insight, experience, and ideas on how to implement a Balanced Scorecard management system or enhance an existing one. This sample article from the premier issue shows how the Balanced Scorecard helped transform one firm and propel it into the top quartile of its industry. |
Posted by:Rajeev |
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